Effective Ways to Advertise Your Insurance Agency
Article by Daren DiSantis
Insurance agents need not forget about the importance of advertising your insurance agency.
There are several methods of advertising and marketing insurance agents may or may not be aware of. Every year most agents look at their advertising budgets and try to focus on what works best for their agency. Some you may already know about and others you may not have considered. As agents you need to focus on the local community and find ways to get your name out there.
Below is a list of advertising tips for your agency that may or may not work for you but they are something that should be considered as you enter the New Year. Remember stay within your budget and use what works for you.
Local Insurance Agent Directory: For a nominal fee you can your secure your zip code thus creating market exclusivity. Sites like InsureMyHouse.com and InsureMyLife.org offer this type of service.
Local Phone Book: Can be expensive depending on type and size of ad space used. Typically the cost of these ads increase each year and can eventually add up, so make sure you are selective.
Local Newspapers: Again can be expensive especially if ran each week.
Local Sports Teams: You can always sponsor a team or even purchase a sign. This is very common with local baseball, soccer and football leagues both young and old at the ball field.
Post cards: A nice way to get in front of your local community. The postal cost is fairly inexpensive so you get more bang for your buck.
Radio: Can be very expensive and can get out of reach over 50-100 miles from your place of business, thus taking away the focus of your local community.
Television: Another expensive form of advertising. See Radio above.
Local Sign Advertising: Billboards, Neon Signs, Transit System Signs, etc.
Stationary & Supplies: Pens, Letterhead, etc.
Advertising & Promotional Materials: Magnets, Golf Balls, Tees, Calendars, etc.
Local Movie Theatre: In 2007 Hollywood drew in over 1.44 billion admissions.
Website: Relatively inexpensive to get started and if optimized correctly you can develop a great local presence.
Family Center Fairs: Many cities offer one year events for housing, gardening, and the like. There is plenty of foot traffic that passes through. You can rent a booth and give out brochures. Find ways to reach your local community on a consistent basis.
How can InsureMyHouse.com help your insurance business? InsureMyHouse.com works with search engines, real estate websites, mortgage sites and other financial websites to provide a valuable resource to the internet. Their visitors are looking for information about homeowners insurance.
They are located on the 1st page of Google under the following search keys: local insurance agent, homeowners insurance, house insurance, local homeowners insurance, homeowners insurance agent, find house insurance, and find homeowners insurance. There are several other to numerous to mention. Insurance agents take advantage of these benefits:► Market Exclusivity (one agent per zip code)► Higher Response Rates► No Set-Up Fees► No Long Term Commitments► Photo/Image Uploads► Profile Tracking Statistics► 24 Hour Profile Maintenance
How exactly does InsureMyHouse.com work? InsureMyHouse.com provides valuable information to homeowners and future homeowners. They offer an online directory of insurance agents, allowing for one insurance agent per zip code. This means that if someone is looking for homeowners insurance and selects the zip code that you have registered, you will be the only result.
If you are an insurance agent and want to be added to the directory you can register your zip code today at http://www.insuremyhouse.com/faq.html
About the Author
Daren is a SEO marketing specialist. He operates InsureMyHouse.com and InsureMyLife.org both national online insurance directories sorted by state and zipcode. Find your local agent today.
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