Posts Tagged ‘Tactic’

Progressive Insurance Kicks It Big With Progressive Girl

Friday, June 4th, 2010

The entire promotional stunt Progressive insurance girl originated as an online advertising publicity stunt received from health care insurance giant Progressive.    Unquestionably the promotion tactic continues to be surprisingly positive indeed, with there being many individuals presently talking about this amazing paid advertising personality.

As soon as you access barely any telly in the slightest degree in the states, you should be very likely to observe the Progressive insurance advertisement, accompanying “Flow the original progressive insurance princess” having fun with her performance. 


It seems that by way of a little shopping around, that the actress that plays the character of Flow just for progressive insurance, is normally a good presenter together with standup comic Stephanie Courtney.

Stephanie Courtney is considered well recognised with regard to her obsessed, high vigor identity, and utilizing it in her on-stage humor workouts. Progressive obviously made a good choice whenever they chose Stephanie for the part of progressive insurance girl, simply because, as explained previously, the woman’s character has received an infectious mark regarding marketing for the business.

It is really evident to pretty much any person who has viewed one of the the Television and radio advertisements, that progressive have purposefully appointed this specific bubbly, nutty and outbound actress and standup comedian purposefully, and with the notion in mind to help mix up just a bit of a publicity with the mass media.

With regard to people’s reactions to Progressive Insurance Girl, a lot of people will either like the girl, or dislike to look at her. She’s had just a bit of a bitter sweet affect on television watchers all over the Usa. For a second time, this is exactly what Progressive marketing professionals planned after they selected her, as it is actually recognized that men and women will think of something or a person which they deeply didn’t like, as regularly as another person whom they adored.